The Oaks Retreat Center Achieves a 181% Increase in Corporate Retreat Leads through Google Search Ads
Overview
The Oaks, a renowned retreat center based in Southern California, sought to revitalize its paid advertising efforts to increase corporate retreat bookings. Recognizing the potential of Google Search Ads to reach a wider audience, The Oaks partnered with Bluum Digital to implement a comprehensive campaign. The overarching goal was to enhance visibility, generate a steady stream of qualified leads, and ultimately drive more bookings for their corporate retreat services.
1 | The Challenge
The Oaks has successfully attracted a loyal clientele through referrals and word-of-mouth. However, to sustain growth and expand its reach, the retreat center needed to diversify its customer acquisition channels and attract new clients from a wider pool of potential customers.
In an effort to revitalize their marketing strategy and increase corporate retreat bookings, The Oaks aimed to restart paid advertising, specifically through Google Search Ads. Ultimately, the team faced significant challenges due to limited experience with digital advertising, as well as issues with inaccurate conversion tracking that had hindered previous campaigns.
2 | Pain Points
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