Danckuts Barbershop Achieves 20% More Appointments & 36% Higher Conversion Rate with Homepage Redesign
Overview
Danckuts, a premier barbershop in Orange County, partnered with Bluum Digital to optimize its online presence and drive more appointment bookings through a homepage redesign.
By leveraging conversion rate optimization (CRO) best practices, Bluum Digital achieved significant performance improvements.
1 | The Challenge
The team at Danckuts suspected that their website was underperforming, but without quantifiable data, they couldn’t identify the extent of the problem. Were they losing a few bookings or a significant number of potential clients? Without clarity, it was impossible to prioritize or strategize improvements.
While the existing homepage had served as a baseline, Danckuts wanted to see what a bold, fresh design could achieve. They were ready to step outside their comfort zone and test an approach that was completely different from their legacy layout.
2 | Pain Points
A Subtle Plug
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