Danckuts Increases Net-New Customers by 155% YoY Through Digital Efforts
Overview
In 2021, Danckuts worked with Bluum Digital to prioritize measurement and tracking initiatives. By switching to non-last click attribution modeling and incorporating a robust lead scoring system, Danckuts saw a 40% increase in leads QoQ in 2021
1 | The Challenge
Danckuts, an elite men's barbershop, used the Google Ads suite as well as Facebook & Instagram marketing to fuel mega growth to their business through net-new customers, allowing them to open 2 new locations in the Southern California Region.
Danckuts had been running digital ads prior to working with Bluum Digital, however, their measurement, tracking, and audience optimization spared room for opportunity. Danckuts wanted to fill their seats with net-new visitors, while also keeping their current customer base loyal and coming back for more.
2 | Pain Points
A Subtle Plug
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