Continuum Solutions Sees 82% Time on Site Spike After Website Redesign
Overview
While Continuum Solutions prided itself on deeply understanding client needs and tailoring its approach to each organization, their website failed to communicate this effectively.
Time spent on-site surged 82%, website visits boomed 24%, and bounce rates nosedived 10%. The new user-friendly design and strategic calls to action even slashed exit rates by 8% on key pages. This digital transformation propelled Continuum Solutions from hidden gem to recruitment powerhouse, proving the power of a user-centric website with clear goals.
1 | The Challenge
Continuum Solutions, a women-owned boutique talent acquisition firm known for its personalized approach, faced a common challenge: their website wasn't reflecting their unique value proposition. It lacked clarity, struggled to engage potential clients, and ultimately failed to convert them into satisfied customers.
The challenge wasn't just about generating leads; it was about breaking free from digital anonymity and showcasing the human touch that set Continuum Solutions apart. They needed a website that wasn't just a digital brochure, but a beacon of clarity, engagement, and action, reflecting their personalized approach and converting online interest into real-world partnerships.
2 | Pain Points
A Subtle Plug
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