CAV Integrated Home Drives a 10X ROI Through Rebrand & Lead Generation with Bluum Digital
Queue Bluum
Bluum Digital acted as more than a media buyer, we became a strategic partner guiding CAV through a pivotal transition. By combining expertise in performance marketing with an understanding of brand dynamics, we ensured the rebrand didn’t disrupt growth but accelerated it. Our ability to unify search, social, and local platforms under one cohesive strategy created a holistic presence that met customers wherever they were.
In just two quarters, Bluum Digital helped CAV achieve what many businesses struggle to do during a rebrand: retain loyalty, expand reach, and prove profitability. By focusing on measurable results, we turned CAV’s refreshed identity into a growth engine that delivered a 10X ROI, solidifying their position in the market for years to come.
3 | Results
10X ROI across all marketing efforts in Q4 ’25 and Q1 ’26 the headline outcome that validated the entire rebrand strategy.
+27% increase in on-site engagement (H2 ’25 vs H1 ’25), showing that visitors were spending more time interacting with the refreshed brand experience.
+50% quarter-over-quarter lift in phone calls (Q3 ’25 vs Q2 ’25), demonstrating higher customer intent and stronger conversions.
7x increase in Yelp leads since partnering with Bluum, proving the value of channel expansion into high-intent local service platforms.
4 | Our Solutions
Google Search Ads: Captured demand from branded queries tied to the old company name while positioning CAV’s new identity through non-branded and service-specific keywords.
Performance Max (PMax): Expanded reach across Google’s full network (Search, YouTube, Display, Discovery) using AI-driven optimization fueled by strong creative and clean conversion data.
Meta Ads (Facebook & Instagram): Built awareness for the refreshed brand identity while retargeting high-intent audiences with conversion-focused creative.
Yelp Ads: Increased visibility on a high-intent local services platform, delivering a steady stream of qualified leads from customers ready to take action.
Proper Measurement & Attribution: Ensured accurate conversion tracking across platforms, proving ROI and enabling continuous optimization.
Audience Targeting by Intent Level: Structured campaigns around the full funnel, TOF for awareness, MOF for education, and BOF for conversions, so messaging matched the customer journey.
Overview
CAV Integrated Home had been a household name in the home integration space for over two decades. Their reputation for quality service and long-standing presence in the market gave them strong brand equity that customers recognized and trusted. But after years of growth and the expansion of their service offerings, the company needed to modernize their image. A rebrand was the natural next step to better align their identity with who they had become.
The rebrand was more than just cosmetic, it represented the company’s evolution into a modern, full-service provider. CAV needed to tell a new story to the market, one that reflected their growth while maintaining the loyalty of long-term customers. They turned to Bluum Digital, a leading B2C lead generation partner, to ensure this transition was not just seamless but positioned for measurable success.
1 | The Challenge
Rebranding after twenty years posed both risks and opportunities. While CAV had built trust with their previous name, adopting a new identity meant they needed to reintroduce themselves to the market. Long-time customers still searched for the old name, and new audiences had no brand recall. Without the right strategy, CAV risked losing ground to competitors during this transition.
At the same time, the company didn’t want to simply hold on to its existing audience, they wanted to accelerate growth. The challenge was balancing two goals at once: protecting existing demand while scaling lead generation under a new, unfamiliar brand identity. This required a strategy that addressed both awareness and performance.
2 | Pain Points
Brand Confusion: Longtime customers naturally defaulted to the old company name, risking misattribution and lost leads if they couldn’t connect the legacy brand to the new identity.
Awareness Gap: The new brand had no built-in recognition in the market, meaning awareness had to be built from scratch while keeping momentum alive.
Growth Pressure: Rebrands are expensive and resource-intensive; leadership needed to see immediate ROI rather than waiting months or years.
Measurement Challenges: With multiple channels in play, accurate tracking and attribution were critical to proving the effectiveness of marketing efforts.
