TubeBuddy Improved Paid Media Acquisition Costs by 40% Year Over Year Through a Data-Driven, Multi-Channel Approach
Dan Butler, Senior Director of Marketing, TubeBuddy
“Our partnership with Bluum Digital has been transformative for our business. Their strategies and attention to detail in our campaigns have significantly elevated our brand visibility and drastically enhanced ROI. They truly function as an extension of our team, a rarity in the agency world.”
The Huumans
Behind The Work
Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.
Every win starts with the people who make it happen.
Here’s the team that brought this one to life.
Ally Michelle
Account Executive Sponsor
Ally stayed close to the partnership from start to finish, providing executive oversight, helping remove roadblocks, and keeping the work aligned with the client’s bigger business goals.
Clare Fisher
Senior Account Lead
Clare served as the main point of contact and project quarterback. They guided communication, managed timelines, and made sure every piece of the partnership stayed on track and on brand.
Vivian Chung
Design Strategist
Vivian shaped the visual direction of the work by translating goals and audience insights into creative that captured attention and drove action.
Queue Bluum
To help TubeBuddy meet both valuation and cash flow goals, Bluum built a dual-purpose marketing system. The focus was on precision, mapping out how each channel contributed to user acquisition and retention, allocating spend based on performance, and building creative that connected every step of the funnel.
From refining attribution to creating segmented landing pages, every action tied back to clarity. Bluum’s goal was not only lower CPAs but an adaptable framework that balanced recurring revenue with immediate growth, giving TubeBuddy the data confidence to scale across every channel.
3 | The Results
The collaboration between TubeBuddy and Bluum redefined how the brand approached growth and measurement. By connecting data insights with full-funnel creative, TubeBuddy achieved scalable, efficient acquisition without sacrificing ARR stability.
97% Decrease in Paid Social CPA
By testing audience segments, creative variations, and ad placements, Bluum dramatically lowered the cost per acquisition on paid social. TubeBuddy was able to reach a wider audience while maintaining message quality and brand consistency.
40% Decrease in Overall Paid Media CPA
The team reduced blended acquisition costs across all paid media channels by focusing spend on high-performing audiences and optimizing cross-channel bidding. This improvement allowed TubeBuddy to reinvest more aggressively into growth initiatives.
Incremental YoY Growth in New Cash Revenue
While ARR remained strong, Bluum’s strategy also accelerated new user cash flow. TubeBuddy surpassed revenue goals by balancing subscription pushes with short-term acquisition tactics that kept the user funnel active and profitable.
4 | The Solutions
Bluum began by reengineering TubeBuddy’s media structure to align with their dual growth objectives. The team identified specific channels that best supported ARR versus immediate revenue, creating a balanced spend model that prioritized both.
Paid social campaigns were rebuilt from the ground up, testing new audience segments, creative concepts, and placements to drive user installs at a significantly lower cost. This approach led to a 97% decrease in CPA and dramatically expanded reach.
Performance Max campaigns were introduced to unify Google’s ecosystem under one data-driven framework. This automation helped capture intent-driven users across Search, Display, and YouTube, lowering acquisition costs while improving conversion tracking.
In parallel, Bluum executed a full-funnel paid search strategy, balancing branded and non-branded efforts to reach both returning users and new creators actively seeking growth tools.
Landing pages were segmented by conversion type, allowing TubeBuddy to deliver personalized messaging for monthly versus annual plans. This clarity improved conversion efficiency and created a better user experience.
Finally, Bluum integrated a third-party analytics platform to enhance visibility into user journeys and conversion events. This gave TubeBuddy a complete view of performance and enabled continuous optimization that drove long-term, measurable growth.
A Subtle Plug
TubeBuddy; The ultimate growth tool for YouTube channels
Servicing:
Worldwide
Get In Touch:
Connect:
TLDR;
Want the sparknotes? We got you.
50
Lower Social CPA
%
0
Cheaper CPA Overall
%
TubeBuddy, a data and analytics platform for YouTube creators and brands, partnered with Bluum to solve a complex growth challenge: maintaining strong annual recurring revenue (ARR) while increasing new user cash flow. Through a data-driven, multi-channel strategy that balanced both long-term and short-term goals, Bluum reduced overall acquisition costs by 40%, decreased paid social CPA by 97%, and helped TubeBuddy grow both ARR and immediate new revenue simultaneously.
1 | The Challenge
TubeBuddy’s subscription-based model presented a unique challenge. With both monthly and annual licenses, the brand’s valuation depended heavily on ARR, but prioritizing it too strongly limited new cash flow. Conversely, pushing for immediate revenue risked undervaluing longer-term subscriptions.
The team needed a strategy that would sustain ARR growth while improving liquidity and acquisition efficiency. However, legacy marketing efforts had struggled to balance both objectives. Campaigns lacked clear data visibility, conversion paths were uncertain, and user journeys from free install to paid upgrade were fragmented.
TubeBuddy brought Bluum in to build a holistic system that connected data, creative, and channel strategy to achieve two goals at once: stronger ARR and healthier cash flow.
2 | The Pain Points
Even with a clear product-market fit, TubeBuddy’s paid media and data structure limited its ability to scale efficiently.
Optimizing for Two Goals at Once
Traditional marketing models favored either ARR or immediate revenue, but not both. TubeBuddy needed a balanced approach that served short-term cash flow without compromising long-term growth.
Unclear User Journey
User paths from initial install to subscription upgrade were not fully mapped. Without understanding which touchpoints drove conversions, campaign optimization was largely reactive.
Inefficient Budget Allocation
Budget distribution across channels was based on historical assumptions rather than current performance data. As a result, resources were not consistently driving measurable ROI.
Limited Data Visibility
Existing tracking systems provided incomplete insights into conversion patterns, leaving key opportunities unidentified.
Neglecting the Top of Funnel
A heavy focus on retargeting created a dependency on existing users rather than expanding reach and attracting new creators into the funnel.