Well, it’s happened. Is this the cage fight Zuck & Elon were hinting at? I always said my money was on our boy, Mark 🥊 ICYMI, late last week Instagram announced the launch of their new product: Threads.
Instagram's Threads has burst onto the scene with over 100 million users in its first week, aiming to challenge the long-standing dominance of Twitter. Get ready to witness the ultimate clash as we dissect and unravel these platforms, exploring their features, user experience, and overall vibe. This battle of the Titans is about to get real – get thready.

Threads: Where Instagram Gets Personal
In the realm of social media, personal connection is often overshadowed by the noise of mass sharing and superficial interactions. Threads, however, is attempting to challenge the status quo. It carves out a niche where intimate connections thrive and authentic conversations bluum (see what we did there 👀).
Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. - Instagram, 2023
An interesting note is that Threads is a DM-free space, where the only way to connect and engage is through posts and comments. So far, Threads only has a singular feed that is pulling in content from accounts you follow as well as random trending posts.
Is this the algorithm working to see what you like and dislike?
Most likely. So get to muting and liking posts ASAP to get your feed as curated as you can before the algorithm takes over.
As of now, Threads is ad and hashtag free, but we have reason to suspect that it won’t be for long. With Threads, Meta takes a bold step towards creating a more meaningful and authentic space and we are excited to see its future...maybe.
Twitter: Where Memes and Hashtags Reign Supreme
Ah, Twitter. The birthplace of hashtags, the breeding ground for viral memes, and the realm of concise yet impactful thoughts. If there's one thing Twitter excels at, it's delivering bite-sized content that can make you laugh, cry, or question the universe—all within the 280-character limit of course. Threads said, hold my beer, and decided to open up with a 500-character limit for its posts along with links, video, and photo uploads.
Twitter is a fast-paced, real-time platform that thrives on trending topics, breaking news, and cultural conversations. Hashtags serve as the currency of engagement, allowing users to discover and join conversations on virtually any topic under the sun. The ability to Retweet and Like tweets fuels the fire of virality, making Twitter the go-to platform for sharing content that resonates with the masses.
With Twitter's open and public nature, you can engage with people from all walks of life, including celebrities, influencers, and thought leaders. It's a virtual playground where you can witness passionate debates or the occasional dose of internet chaos. Twitter's timeline is a never-ending stream of diverse voices, making it an ideal platform for staying up-to-date with the latest trends, news, and pop culture moments.
Threads vs Twitter: Feature Smackdown
Now it's time for the ultimate feature face-off between Zuck and Elo—I mean… Threads and Twitter. Let's dive into the key elements that make each platform unique and analyze their strengths and weaknesses.

Content Sharing: Threads: As of right now, tagging users is the only way to share posts. Threads are visible to anyone if the account is made public. Twitter: Focused on public sharing, enabling users to reach a wide audience. Tweets are visible to anyone unless the account is private.
Intimacy vs. Virality: Threads: Prioritizes intimate connections and meaningful conversations within a selected inner circle. Provides a cozy space for close friends to share updates and support each other. Twitter: Thrives on the fast-paced nature of viral content and trending topics. Offers a vast network of users, making it easy to engage with diverse perspectives and join conversations.
Discoverability: Threads: As of right now, Threads is not using hashtags and primarily relies on the connections you establish within your close friends' circle. Offers a more curated and controlled content discovery experience. Twitter: Facilitates content discovery through hashtags, trending topics, and retweets. Enables users to explore a wide range of conversations and engage with different communities.
Privacy: Threads: Places a strong emphasis on privacy and gives users control over who can view their shared content. Provides a safe space for more personal conversations. Twitter: Operates on a more public platform, where tweets can be seen by anyone unless the account is set to private. Offers options for blocking and reporting abusive or inappropriate content.
Real-Time Updates: Threads: Keeps users connected with their close friends by providing real-time status updates, allowing for immediate and personal interactions. Twitter: Excels in delivering real-time news, events, and conversations on a global scale. Provides a constant stream of fresh content to keep users informed and engaged.
Will Zuckerberg's Meta Take Over or Will Elon's Twitter Survive?
In this battle of the social media titans, the question remains: Will Zuckerberg's Meta, represented by Instagram's Threads, redefine personal connection and privacy, or will Elon's Twitter continue to reign as the go-to platform for viral content, cultural commentary, and fast-paced conversations? Only time will tell which platform will capture the hearts and minds of users around the world.
So, whether you find solace in the intimate connections of Threads or thrive on the hashtag-driven culture of Twitter, both platforms offer unique experiences that cater to different social media appetites. It's all about finding your digital tribe and expressing yourself authentically in the ever-evolving landscape of social media.
Or. This is the death of Twitter. Only time will tell 🤷♀️
Help! I Want To Get On Threads #FOMO
To create a Threads profile, just download the app from your App Store and log in with your existing Instagram account. Note that the edits you make to your Threads profile will not affect your Instagram profile allowing you and your brand to tweak the tone of voice and branding per platform.
To get started:
Download the Threads app from the App Store (iPhone) or Google Play Store (Android)
Once the app is installed, tap to open it
Tap Sign in with Instagram at the bottom (you’ll see the account you’re currently signed in to on the Instagram app)
If you aren't signed into the Instagram app, tap Log in with Instagram at the bottom to log into your Instagram account - once you’ve logged in, you’ll be taken back to the Threads app
If you have more than one Instagram account and want to sign in with a different one, tap Switch accounts at the bottom and select another account - if you don’t see one of your accounts listed, tap Log in to another Instagram account and log in to your Instagram account
Once you’ve logged in with your Instagram account, you can:
Tap next to Name to upload a profile picture and select how you want to upload your picture
Enter your bio or tap Import bio from Instagram at the bottom, then tap Done in the top right
Enter a URL and title for your link or tap Import link from Instagram at the bottom
Tap Following to see a list of profiles you may want to follow (tap Follow next to a profile to follow it)
Tap Import from Instagram at the bottom to import all of the above information from your Instagram profile.
Tap Continue at the bottom.
Select whether you want to have a public or private profile at the top
Review the terms and policies, then tap Create profile at the bottom
Voila, you now have the very exclusive number in your Instagram profile indicating you are on Threads. That's half the reason we all want this thing anyways, right?

TLDR;
Honestly, Threads is too new for us to really grasp whether it will be a long-term play. It could be the hottest thing for now but fade into the oblivion along with Vanilla Ice and Tiger King; only time will tell.
We're curious, what are your initial thoughts on Threads? Let us know in the comments.
- Bluum
so far threads has been super fun and engaging!! Hoping for it to stay this way - but like you said, only time will tell!