In case you missed it, earlier this year Instagram announced a new product: Ads in Search. Instagram Ads in Search Results allows you to show your ads to people who are actively searching for businesses, products, and content on Instagram. While there’s not a ton of information out there about this ad placement, it’s important to understand the basics of how your ad strategy could be impacted.
In this quick guide, we'll dive into the world of Instagram Ads in Search Results, exploring how they work and how you can leverage them effectively to boost your brand's presence, engage your target audience, and drive conversion rates.
Understanding Instagram Ads in Search
Instagram Ads in Search Results, as the name suggests, are advertisements that appear within Instagram’s search page. This strategic placement allows brands to showcase their content precisely when users are actively seeking related products or information. This provides a golden opportunity for businesses to increase visibility, attract engaged users, and drive traffic.
When a user enters a search query on Instagram, they may see these ads seamlessly integrated into their search results. These ads are designed to blend in with organic content, ensuring a non-disruptive user experience while offering brands enhanced visibility.

One of the most significant advantages of Instagram Ads in Search Results is their ability to target users who are actively searching for content related to your industry or offerings. This focused approach increases the chances of engaging users who are genuinely interested in your product or services.
By appearing in search results, your brand gains additional visibility, which can lead to higher engagement rates as well as increased website traffic. This increased exposure can be especially valuable when launching new products, promoting time-sensitive offers, or simply seeking to expand your reach.
Creating Your Strategy for Instagram Search Ads
Instagram Ads allows brands to tap into user intent, creating a more seamless and relevant advertising experience. In the ever-evolving realm of digital marketing, staying at the forefront of emerging advertising features is essential. Now, let's explore how to make the most of this exciting feature within your digital strategy
Keywords, Ad Copy, and Creative
Relevance is key. Ensure your ads are optimized with relevant keywords and targeting options to reach the right audience effectively. Research and identify the keywords and phrases your target audience is likely to search for. Leverage both broad and long-tail keywords to cast a wide net while also capturing niche audiences. Tools like Instagram's keyword planner and third-party keyword research tools can be invaluable for this step.
The key to a successful campaign lies in crafting ad creatives that resonate with users actively searching for specific keywords. Your ad copy, visuals, and call-to-action should not only be visually appealing but directly address the user's search intent. Tailored ad creatives create a stronger connection with your audience and lead to higher engagement.
Creating Ads in Search
To show your ads in the Instagram search results feed:
Go to Ads Manager
Select Create
Choose an objective that supports Instagram as an ad placement
Select Continue
Fill in the details for your ad set
After you’ve selected your objective, audience, and budget for your campaign, select Manual Placements in the Placements section within your ad set
Check the box for Instagram search results
Note: Instagram feed must also be selected
Check the box next to any other placements you would like to include in your ad set
Select Continue
You can complete your ad by adding details for your ad’s identity, format, and related links. Once you have filled in these details, you will be able to preview your ad before submitting it for review. Once your ad has been approved, you will be notified and can view where people are viewing your ad in the Results section of Ads Manager.
The metrics for the Instagram search results placement are still in development. We recommend not using “in development” metrics for historical comparison of advertising performance and strategic planning or important business decisions.
TLDR;
In conclusion, Instagram Ads in Search Results open up an exciting avenue for brands to enhance their visibility and engagement on the platform. This strategic placement targets users actively searching for relevant content, providing businesses with a unique opportunity to expand their reach. We encourage you to explore this new feature and consider integrating it into your marketing strategies. By staying ahead of the curve and embracing innovative tools like Instagram Ads in Search Results, you can take your brand's online presence to new heights.
We'd love to hear about your experiences with Instagram Ads in Search Results. Share your thoughts and insights in the comments below. Don't forget to subscribe for more valuable insights, and follow us on social media to stay updated with the latest digital marketing trends and strategies.
- Bluum
is there any more update on this product? instagram doens't seem to be putting out much on it.