Fletch Window Tint Built a Scalable Growth Engine and Beat the Competition by 80%
TLDR;
Want the sparknotes? We got you.
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More Engagement
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Fletch Window Tint, a leading tinting company in the Texas Hill Country, partnered with Bluum to bring structure and scalability to their marketing. With no prior experience in paid media or lead tracking, Fletch relied heavily on word of mouth to drive business. Bluum built their first-ever advertising and CRM system from the ground up, combining Google and Yelp campaigns with a conversion-optimized landing page and full tracking infrastructure. The result was an 80% increase in visibility, a 65% higher conversion rate, and a sustainable foundation for long-term growth.
1 | The Challenge
Fletch Window Tint had earned its reputation through quality work and local trust. But as the market grew more competitive, organic referrals weren’t enough to fuel continued expansion.
The team wanted to scale aggressively, particularly in their automotive tinting services, but lacked the systems to do so effectively. They had never run paid ads and had no CRM in place to track, follow up with, or nurture leads. Without the infrastructure to capture and measure results, growth efforts would always be limited by guesswork.
Fletch needed more than just digital ads, they needed a foundation for data-driven growth. That meant proper tracking, a conversion-focused website experience, and a way to manage and convert leads efficiently.
2 | The Pain Points
Even with a strong reputation and skilled team, Fletch faced several barriers to scalable growth.
Lack of Paid Advertising Experience
Entering digital advertising for the first time meant starting from zero. Fletch needed the right strategy, creative, and structure to ensure their ad spend drove real results, not just clicks.
Over-Reliance on Word of Mouth
Organic referrals had plateaued, leaving no predictable way to bring in new business or reach customers outside their local radius.
Expansion Goals
The team wanted to grow aggressively in the automotive segment, but their marketing approach didn’t yet support demand generation or customer segmentation.
No CRM or Tracking
Without a central system, leads were slipping through the cracks. Follow-ups were inconsistent, and performance data was scattered across channels, making it impossible to track ROI.
Creative That Converts
Alongside the media campaigns, Bluum designed a new conversion-focused landing page that simplified the booking process and showcased trust elements, testimonials, brand imagery, and transparent information, all proven to improve conversion rates for local service businesses.
The Huumans
Behind The Work
Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.
Every win starts with the people who make it happen.
Here’s the team that brought this one to life.
Ally Michelle
Senior Account Lead
Ally served as the main point of contact and project quarterback. They guided communication, managed timelines, and made sure every piece of the partnership stayed on track and on brand.
Vivian Chung
Design Strategist
Vivian shaped the visual direction of the work by translating goals and audience insights into creative that captured attention and drove action.
Queue Bluum
Bluum acted as both a growth driver and operational partner for Fletch. The focus wasn’t just on generating new leads, but on creating a system to manage them long-term. By combining paid media expertise with backend systems integration, Bluum built the foundation for measurable, scalable success.
From Google and Yelp ads to landing page design and CRM setup, the project connected every step of the marketing funnel — from awareness to conversion to follow-up. Within one quarter, Fletch had not only captured more leads than ever before but gained the visibility and systems needed to sustain growth for years to come.
3 | The Results
The partnership between Fletch Window Tint and Bluum redefined how the company approached growth. In just their first quarter of paid advertising, they moved from a referral-only model to a structured, data-backed system that consistently drives measurable results.
80% Improvement in Market Visibility
Through strategic Google Search campaigns, Fletch outperformed competitors by 80% in search impression share across core keywords. This shift positioned them as a dominant player in their region and opened opportunities to compete in adjacent markets.
65% Increase in Conversion Rate
Bluum’s redesigned landing page and streamlined ad experience drove a 65% lift in conversion rate. Visitors engaged longer, trusted the brand faster, and converted at a much higher rate than before.
12% Growth in Engaged Visitors
New creative and keyword strategies attracted more qualified traffic, increasing both overall engagement and time on site. Prospects now arrive with clearer intent and stronger alignment to Fletch’s offerings.
4 | The Solutions
Bluum built Fletch’s digital presence from the ground up, starting with structure and measurement. The team launched Google Ads campaigns focused on both residential and automotive tinting, targeting intent-driven keywords that captured ready-to-book customers.
To convert traffic efficiently, Bluum designed a new, conversion-focused landing page optimized for speed, clarity, and trust. The page aligned with ad messaging, simplified the contact process, and immediately showcased Fletch’s reputation and services, resulting in higher-quality leads and lower acquisition costs.
On the backend, Bluum implemented a customized CRM solution that allowed the Fletch team to track every lead from first contact to closed job. This system brought visibility, accountability, and automation to their sales process, ensuring no opportunity was lost.
Finally, robust tracking and reporting were integrated across every campaign. Performance data now flows seamlessly from Google and Yelp into their CRM, allowing the team to monitor ROI, evaluate lead quality, and refine strategies with confidence.
A Subtle Plug
Fletch Window Tint; San Antonio's Trusted Window Tinting Experts
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