Fibroid Treatment Center Increased Booked Procedures by 65% Year-Over-Year Through Google Ads

TLDR;

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More Procedures YoY

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More Procedures YoY

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More Procedures YoY

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The Fibroid Treatment Center, a premier provider of advanced fibroid care in Newport Beach, partnered with Bluum to improve patient acquisition and strengthen their digital presence. Through a focused Google Ads strategy that combined intent-based keyword targeting, empathetic ad copy, and conversion-optimized landing pages, Bluum helped increase booked procedures by 65 percent year over year. The campaign not only drove growth but positioned the center as the top choice for women seeking minimally invasive fibroid treatment.

1 | The Challenge

The Fibroid Treatment Center had built an outstanding clinical reputation for providing cutting-edge, minimally invasive fibroid procedures. However, their digital presence was not keeping pace with their expertise. Competing healthcare providers with aggressive advertising strategies were capturing the attention of patients who were actively searching online for treatment options.

While the center had a strong website and excellent patient outcomes, their campaigns lacked structure, tracking accuracy, and conversion-focused design. Potential patients were clicking on ads but leaving before booking consultations. Without clear analytics or optimization, the team could not identify where opportunities were being lost.

To remain the leading resource for advanced fibroid care, the center needed a full-funnel strategy that reflected its authority, improved discoverability, and simplified the path to booking.

2 | The Pain Points

To remain the leading resource for advanced fibroid care, the center needed a full-funnel strategy that reflected its authority, improved discoverability, and simplified the path to booking.

Limited Tracking
The center’s website lacked reliable analytics and conversion tracking, which made it difficult to measure which campaigns or keywords were driving appointments.

Landing Page Disconnect
While ads emphasized advanced technology and compassionate care, the landing pages lacked patient stories, detailed information, and clear next steps. Visitors were leaving before converting.

Complex Scheduling Process
The online booking flow required multiple steps and was not optimized for mobile users. Many potential patients dropped off before completing the form.

High Competition in Search Results
Other regional providers were aggressively bidding on fibroid-related keywords, driving up costs and making it harder for the center to maintain visibility without a refined strategy.

Creative That Converts

The new landing pages showcased the center’s advanced procedures, simplified the consultation process, and provided clear calls to action that encouraged visitors to book directly online or call for more information.

Creative That Converts

The Huumans
Behind The Work

Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.

Every win starts with the people who make it happen.
Here’s the team that brought this one to life.

Ally Michelle

Account Executive Sponsor

Ally stayed close to the partnership from start to finish, providing executive oversight, helping remove roadblocks, and keeping the work aligned with the client’s bigger business goals.

Liz Hamed

Account Strategist

Liz owned the day-to-day execution. From campaign builds and reporting to ongoing optimizations, they kept performance sharp and ensured results stayed consistent.

Vivian Chung

Design Strategist

Vivian shaped the visual direction of the work by translating goals and audience insights into creative that captured attention and drove action.

Dr. Todd Harris, Owner, Fibroid Treatment Center

"The increase in patient bookings has exceeded our expectations, and our website traffic has exploded. We are now able to reach a wider audience of women suffering from fibroids and provide them with the information and treatment they need. This campaign has been instrumental in helping us achieve our growth goals and establish ourselves as the leading provider.”

Bluum Today

Queue Bluum

Bluum helped the Fibroid Treatment Center modernize its patient acquisition strategy by connecting data, messaging, and user experience. The campaign was built to reach high-intent patients, reduce friction in the booking process, and ensure every ad dollar could be tracked back to measurable results.

From refining ad copy to rebuilding landing pages and fixing conversion tracking, Bluum created a streamlined digital system that now powers consistent, predictable patient growth.

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3 | The Results

The collaboration between the Fibroid Treatment Center and Bluum transformed how the clinic connected with new patients. With improved tracking, better messaging, and simplified booking, the center turned interest into appointments at record rates.

65% Increase in Booked Procedures Year Over Year
By focusing on relevant keywords, clear messaging, and a user-friendly conversion path, the center achieved a 65 percent growth in total procedures, helping more patients access high-quality care.

16% Increase in Impression Share
Targeted keyword refinement helped the center dominate search results for high-value terms related to fibroid treatment, surpassing local competitors and expanding visibility across Southern California.

62% Higher On-Page Conversion Rate
Landing page testing and optimization made the booking experience seamless. Improved copy, clear calls to action, and a simplified form design reduced friction and dramatically improved conversions.

4 | The Solutions

Bluum began by rebuilding the center’s Google Ads account from the ground up, implementing keyword structures that focused on patient intent and location-based relevance. Keywords covered searches related to symptoms, treatment options, and proximity to the clinic, ensuring ads reached the right audience at the right time.

Ad copy was rewritten to emphasize expertise and compassion, helping potential patients feel informed and confident in choosing the Fibroid Treatment Center. Each ad featured clear messaging about minimally invasive options and direct links to booking or consultation pages.

The landing pages were redesigned to provide a more educational and conversion-driven experience. Content addressed patient concerns, highlighted success stories, and simplified the consultation process. The form structure was improved to remove unnecessary steps and increase completion rates.

On the backend, Bluum implemented end-to-end tracking across Google Ads, Google Analytics, and the booking system. This integration allowed real-time visibility into what keywords and campaigns were generating actual appointments, not just clicks.

Continuous monitoring and data-driven adjustments ensured the campaign remained efficient. Under Bluum’s management, ad spend delivered stronger returns month after month, with sustained growth in both visibility and booked procedures.