Danckuts Increased Net-New Customers by 155% Year Over Year Through Data-Driven Digital Efforts
The Huumans
Behind The Work
Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.
Every win starts with the people who make it happen.
Here’s the team that brought this one to life.
Ally Michelle
Account Executive Sponsor
Ally stayed close to the partnership from start to finish, providing executive oversight, helping remove roadblocks, and keeping the work aligned with the client’s bigger business goals.
Landon Chung
Senior Account Lead
Landon served as the main point of contact and project quarterback. They guided communication, managed timelines, and made sure every piece of the partnership stayed on track and on brand.
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Harrison Beck
Design Lead
Harrison shaped the visual direction of the work by translating goals and audience insights into creative that captured attention and drove action.
Creative That Converts
Messaging and creative were tailored to highlight what made Danckuts unique, premium service, attention to detail, and a modern, approachable brand. Complementary YouTube campaigns introduced storytelling into the mix, showcasing the brand’s personality and the experience behind the chair.
Queue Bluum
Bluum recognized early that the key to scaling Danckuts wasn’t just more ad spend — it was smarter measurement. The team separated strategies for new and existing customers, built a complete attribution and tracking system, and designed campaigns to meet each audience where they were in the customer journey.
This approach allowed Danckuts to identify high-value prospects faster, improve conversion quality, and run every channel with full confidence in performance data.
3 | The Results
The collaboration between Danckuts and Bluum redefined how the brand measured and managed digital performance. By connecting tracking accuracy with customer insights, the team turned scattered marketing efforts into a scalable growth engine.
155% Growth in New Customers Year Over Year
By focusing on filling chairs with first-time visitors, Danckuts expanded its customer base faster than ever. This influx of new clients fueled the successful launch of two additional locations in Southern California.
40% Increase in Lead Volume
Implementing multi-touch attribution and advanced tracking surfaced leads that had previously gone uncounted. This not only increased total volume but also helped uncover where those leads were truly coming from, making future optimization more strategic and efficient.
Improved Conversion Efficiency
Refined audience targeting and creative testing turned leads into paying customers at a higher rate. Campaigns focused on intent-driven messaging, which reduced wasted impressions and improved cost per acquisition across every platform.
4 | The Solutions
Bluum began by rebuilding the measurement foundation from the ground up. The team implemented a multi-touch attribution model that credited all interactions throughout the customer journey, providing a full picture of what influenced bookings rather than overvaluing a single click.
Next, Bluum developed a lead scoring framework that used behavioral data, website engagement, and demographic indicators to prioritize quality over quantity. This system helped identify which prospects were most likely to convert and allowed campaigns to be optimized for value, not just volume.
From there, Bluum restructured the ad accounts for both Google and Meta, segmenting campaigns between new and returning customers. Ad creative, copy, and offers were tailored to each audience type — with new customer campaigns emphasizing first-time promotions and loyal customer campaigns focused on retention and brand experience.
Continuous data-driven optimization rounded out the approach. A/B testing across ad formats, landing page variations, and audience structures provided a constant feedback loop for improvement. Real-time analytics guided bid adjustments, creative rotation, and spend allocation, ensuring every decision was supported by data and directly tied to outcomes.
A Subtle Plug
Danckuts; The world's most advanced men's hairkut
Servicing:
Orange County, CA
Get In Touch:
Connect:
TLDR;
Want the sparknotes? We got you.
100
More Customers YoY
%
0
More Leads QoQ
%
Danckuts, an elite men’s barbershop in Southern California, partnered with Bluum to bring structure, precision, and deeper insight to their digital marketing efforts. By implementing advanced tracking, a non-last-click attribution model, and a robust lead scoring system, Bluum helped uncover hidden conversion paths and optimize campaigns for quality, not just volume. The result was a 155% increase in new customers year over year and a major boost in overall revenue.
1 | The Challenge
Danckuts had already built an impressive reputation as a top-tier barbershop known for craftsmanship and experience. Their growth was fueled by strong word-of-mouth and a loyal client base, but they knew that to continue scaling, they needed to fill more seats with new customers.
The team had experimented with Google, Facebook, and Instagram ads but struggled to get a clear read on what was actually working. Their tracking was incomplete, their attribution model relied too heavily on last-click data, and campaigns weren’t optimized around meaningful user behavior.
They turned to Bluum to overhaul their digital marketing systems, create transparency around what drove results, and help convert data into clear, actionable strategy that could scale with their growing footprint.
2 | The Pain Points
Even with strong creative and a great product, Danckuts needed structure and visibility in their data to grow effectively.
Inaccurate Performance Measurement
Campaigns were running, but there was no clear understanding of which channels or messages were responsible for customer growth. Without accurate attribution, budget allocation was based on guesswork rather than insight.
Unclear Conversion Pathways
The team couldn’t identify which touchpoints were influencing conversions or how customers were actually finding their way to a booking. That lack of visibility made it difficult to repeat success.
Limited Agility
Without a data-driven system, the brand couldn’t easily adjust to changes in demand, seasonality, or customer behavior. Opportunities for optimization were often missed.
Disconnected User Journeys
Prospective and returning clients were being served similar ad experiences. Without audience segmentation or behavioral targeting, Danckuts wasn’t fully leveraging the differences between new and repeat customers.