The Oaks Retreat Center Achieves a 181% Increase in Corporate Retreat Leads through Google Search Ads
The Oaks, a retreat center based in Southern California, sought to revitalize its paid advertising efforts to increase corporate retreat bookings. Recognizing the potential of Google Search Ads to reach a wider audience, The Oaks partnered with Bluum Digital to implement a comprehensive campaign strategy. The overarching goal was to enhance visibility, generate a steady stream of qualified leads, and ultimately drive more bookings for their corporate retreat services.
1
The Challenge
The Oaks has successfully attracted a loyal clientele through referrals and word-of-mouth. However, to sustain growth and expand its reach, the retreat center needed to diversify its customer acquisition channels and attract new clients from a wider pool of potential customers.
In an effort to revitalize their marketing strategy and increase corporate retreat bookings, The Oaks aimed to restart paid advertising, specifically through Google Search Ads. Ultimately, the team faced significant challenges due to limited experience with digital advertising, as well as issues with inaccurate conversion tracking that had hindered previous campaigns.
2
Pain Points
​Inaccurate Conversion Tracking: Prior to working with Bluum Digital, The Oaks' conversion tracking was flawed, leading to suboptimal campaign optimization. This meant that they were unable to accurately measure the effectiveness of their advertising efforts and make data-driven decisions.
New Customer Acquisition: The retreat center faced challenges in acquiring new customers beyond their existing referral network. They needed to expand their reach and attract a wider pool of potential clients to sustain their growth.
​
Limited Paid Advertising Experience: The Oaks, while well-versed in the art of hospitality, lacked the specialized knowledge and experience in managing paid advertising campaigns. This hindered their ability to optimize their online presence and reach their target audience effectively.

Adam Goff,
Director of Marketing, The Oaks
"Working with Bluum Digital has been a game-changer for The Oaks. Their expertise in Google Search Ads has helped us reach a wider audience and attract more corporate retreat bookings than ever before.
The team's dedication to data-driven optimization and personalized approach has exceeded our expectations. We are thrilled with the results and look forward to future."
Queue Bluum
The Oaks Retreat Center’s collaboration with Bluum Digital not only revitalized their advertising efforts but also fundamentally transformed their approach to lead generation. By fixing conversion tracking, leveraging data-driven insights, and employing targeted keyword strategies, The Oaks effectively attracted new corporate clients and significantly increased their lead volume.
3
Results
65% Incremental Corporate Leads: In the initial month, The Oaks saw a dramatic increase in lead generation, with paid ads contributing to a 65% increase in incremental leads for corporate retreats.
8% Increase In Nationwide Reach: Recognizing the potential for growth beyond local markets, Bluum scaled the campaigns to target larger corporations nationwide. This strategic shift resulted in an 8% lift in overall lead volume from new territories, further diversifying The Oaks’ client base.
​
181% Total Lead Volume Increase: The Oaks experienced a staggering 181% increase in total lead volume. This remarkable growth underscored the success of the targeted strategies implemented by Bluum Digital. The integration of robust data tracking systems allowed The Oaks to gain deeper insights into lead quality and potential revenue. This information empowered the retreat center to make data-informed decisions, further enhancing their marketing strategies.
4
Our Solutions
Conversion Tracking Optimization: One of the first steps taken by Bluum was to revamp The Oaks’ conversion tracking system. By shifting the focus from tracking single page views to monitoring actual lead submissions, the team could more accurately assess campaign performance. This adjustment was crucial for understanding which marketing efforts were truly generating leads and allowed for more effective optimization.
​
Data-Driven Strategies: Bluum implemented a comprehensive backend CRM measurement system that enabled The Oaks to capture critical data on leads. By integrating offline conversion tracking, the retreat center could import lead data back into the Google Ads platform, ensuring that campaigns were optimized not just for volume but also for revenue potential. This data-driven approach allowed The Oaks to make informed decisions regarding their marketing strategies and focus on higher-value opportunities.
​
Tailored Keyword Targeting: Understanding the importance of relevance in attracting the right clientele, Bluum developed a targeted keyword strategy. This involved identifying and using tailored keywords specific to various types of corporate retreats, such as leadership training, team building, and wellness retreats. By optimizing ad copy and keywords, Bluum was able to drive hyper-relevant traffic to The Oaks’ website, attracting larger corporations seeking specialized retreat experiences.
The Oaks
A Subtle Plug
