Fibroid Treatment Center Uses YouTube Ads To Drive 94% More In-Office Visits & Procedures
Fibroid Treatment Center, a women's health clinic, used YouTube Ads to drive more bottom-of-the-funnel conversions through smart bidding, account goal prioritization, and best practice adoption resulting in a scalable channel for their business.
1
The Challenge
Fibroid Treatment Center was looking for ways to increase in-office consultations and procedures outside of their Google Search campaigns. They had built YouTube campaigns but did not have the resources to set up proper measurement and tracking for performance optimization & scale.
2
Pain Points
Stagnant in-office visits: Fibroid Treatment Center's existing YouTube campaigns attracted leads, but struggled to convert them into high-value appointments and procedures. This resulted in a dissonance between online engagement and offline outcomes.
Limited YouTube expertise: Lacking dedicated resources and expertise, Fibroid Treatment Center's YouTube campaigns were suboptimally configured and tracked, hindering performance and scalability.
Untapped audience potential: Their targeting lacked precision, failing to reach the specific demographics and pain points of women most likely to seek their services.

Dr. Todd Harris
Owner, Fibroid Treatment Center
"Bluum Digital has completely transformed our digital marketing efforts, taking them to the next level of excellence. Their technical expertise allows me to run my business without worrying about what's happening in my accounts."
3
Results
YouTube Ads Increases Leads 3,800% YoY: Through YouTube setup and creative best practices, Fibroid Treatment Center saw a 3,800% increase in conversions YoY in 2021.
Smart Bidding Yields 67% Decrease In CPL: By utilizing Google's Smart Bidding options, Fibroid Treatment Center saw a 67% decrease in cost per lead in their YouTube campaigns.
New Creatives Account For 94% Of New Leads: Following YouTube's creative studies and recommendations, Fibroid Treatment Center was able to launch new creative that resulted in 94% of all new leads.
4
Our Solutions
Prioritize conversions: Account setup and bidding strategies were optimized to prioritize in-office visits and procedures, ensuring ad spend reached the most qualified audiences.
Smart Bidding & Automation: Google's Smart Bidding tools were utilized to automatically adjust bids for optimal conversions, leading to a 67% decrease in cost per lead.
Data-driven creative: Following YouTube's creative recommendations, Fibroid Treatment Center launched compelling new video ads that resonated with their target audience.
Best practice optimization: Targeted placements, audience segmentation, and optimized ad formats improved targeting accuracy and user engagement.
Fibroid Treatment
Center
A Subtle Plug
