The Story of Fibroid Treatment Center + Bluum Digital

Fibroid Treatment Center Increases Booked Procedures By 65% YoY Through Google Ads

The Fibroid Treatment Center increased booked procedures by 65% year-on-year thanks to a powerful Google Ads strategy that targeted relevant keywords, crafted compelling ad copy, and optimized landing pages. This data-driven approach helped the center reach more patients and solidify its position as a leader in its field.

The Challenge

The Fibroid Treatment Center, a premier provider of advanced fibroid care in Newport Beach, California, aimed to extend its reach and connect with more patients in need of specialized treatment for fibroids. Known for its state-of-the-art procedures and a team of highly experienced specialists, the center had built a solid reputation for delivering exceptional outcomes. However, despite their clinical expertise and commitment to patient care, their online presence wasn’t effectively conveying their leadership in the field.

Operating in a highly competitive healthcare market, The Fibroid Treatment Center faced challenges in differentiating itself and reaching potential patients who were actively searching for fibroid treatment solutions. Their website and digital marketing strategies didn’t fully reflect the cutting-edge services they provided, nor did they effectively engage prospective patients or guide them toward booking consultations. To maintain their position as a trusted resource for fibroid care, the center recognized the need for a comprehensive strategy to strengthen their digital presence and connect with more women seeking effective, minimally invasive treatment options.

Pain Points

Limited tracking: Inadequate website analytics and conversion tracking made it difficult to measure the effectiveness of individual campaigns and optimize ad spend strategically.

Landing page disconnect: Ads promised advanced procedures and compassionate care, but landing pages lacked details, testimonials, and clear calls to action, leading to high bounce rates and missed conversions.

Complex scheduling process: The online appointment booking system was cumbersome and confusing, discouraging potential patients from taking the next step.

Dr. Todd Harris
Owner, Fibroid Treatment Center

"The increase in patient bookings has exceeded our expectations, and our website traffic has exploded. We're now able to reach a wider audience of women suffering from fibroids and provide them with the information and treatment they need.

This campaign has been instrumental in helping us achieve our growth goals and establish ourselves as the leading provider"

Queue Bluum

To tackle these challenges, the center launched a comprehensive Google Ads campaign. Rigorous keyword research ensured their ads reached the right audience. Compelling ad copy highlighted the center's expertise and compassionate care, driving clicks. Optimized landing pages facilitated smooth conversions, and a data-driven approach ensured efficient optimization and budget allocation, maximizing campaign impact.

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Results

65% Increase in Procedures Booked YoY: By focusing on targeted keywords, compelling messaging, and user-centric design, the fibroid treatment center achieved remarkable results and significantly improved patient access to high-quality care.

More Relevant Ads Lead To 16% Higher Impression Share: Through relevant keyword targeting and improved account health, the center's impression share for relevant keywords significantly increased, making them the most visible option for potential patients.

Landing Page Test Leads to 62% Higher On-Page Conversion Rate: Optimizing the center's website for user experience and conversion, ensuring the booking process was seamless and user-friendly led to a 62% higher on-page conversion rate.

Our Solutions

Targeted Keywords: Rigorous research identified relevant keywords related to fibroid symptoms, treatment options, and location, ensuring ads reached the right audience.

Compelling Ad Copy: Clear, concise, and empathetic ad copy highlighted the center's expertise, advanced procedures, and compassionate care, prompting users to click.

Optimized Landing Pages: Landing pages were streamlined to provide key information, address user concerns, and encourage conversion with easy-to-find contact forms and appointment booking options.

Data-Driven Approach: Campaign performance was constantly monitored and analyzed. Budgets were optimized, ineffective keywords were eliminated, and ad copy was adjusted based on audience engagement data.