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Danckuts Barbershop Achieves 20% More Appointments & 36% Higher Conversion Rate with Homepage Redesign

Danckuts, a premier barbershop in Orange County, partnered with Bluum Digital to optimize its online presence and drive more appointment bookings through a homepage redesign.

 

By leveraging conversion rate optimization (CRO) best practices, Bluum Digital achieved significant performance improvements.

The Challenge

The team at Danckuts suspected that their website was underperforming, but without quantifiable data, they couldn’t identify the extent of the problem. Were they losing a few bookings or a significant number of potential clients? Without clarity, it was impossible to prioritize or strategize improvements.

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While the existing homepage had served as a baseline, Danckuts wanted to see what a bold, fresh design could achieve. They were ready to step outside their comfort zone and test an approach that was completely different from their legacy layout.​

2

Pain Points

Unrealized Opportunity: Danckuts suspected that their website was leaving money on the table but needed clarity on how much a fresh approach could change their bottom line.

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Desire for a Bold Experiment: The team wanted to test a completely new design that would overhaul the booking process and provide a more engaging user experience.

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Unclear Conversion Path: The old homepage didn’t effectively guide users to take action, potentially discouraging potential customers.

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Lack of Metrics: Without a data-driven redesign, Danckuts couldn’t quantify the impact of their existing homepage or justify investing in improvements.

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​The overarching goal was to uncover how much value a data-driven, CRO-focused redesign could unlock for Danckuts. This wasn’t just about making changes—it was about discovering how a new, innovative approach could directly impact their bottom line.

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Zac Reese,
Founder, Danckuts

"We knew our old website wasn’t performing as well as it could, but we had no idea how much potential we were missing. Bluum Digital’s redesign opened our eyes to what’s possible. The results speak for themselves—more appointments, lower costs, and a website we’re proud to showcase."

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Queue Bluum

With no prior experience in A/B testing or CRO-focused design, Danckuts relied on Bluum Digital to bring a strategic and measurable approach to the challenge. They needed a partner who could provide actionable insights, test outcomes, and deliver clear results to inform future decision-making.

3

Results

20% More Appointments Booked: The streamlined user flow, prominently displayed “Book Now” buttons, and localized information played key roles in guiding visitors to complete the booking process, converting more traffic into customers.

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36% Higher Conversion Rate: The new homepage achieved a 36% higher conversion rate compared to the legacy design. This significant increase underscored the success of the modernized look and user-centered approach, proving the impact of a thoughtful, data-driven redesign.

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16% Reduction In Cost Per Booking: The redesign also delivered cost savings; by improving the overall conversion rate and optimizing the customer journey, Danckuts was able to make their marketing budget work harder, maximizing their return on investment.

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68% Click-Through Rate (CTR): The new homepage achieved a 10% increase over the legacy homepage’s 62%. This improvement highlights the effectiveness of the modern design and the focused calls-to-action, which successfully captured user attention and encouraged engagement.​​

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Our Solutions

To validate the impact of the redesign, Bluum Digital ran an A/B test with two homepage variants:

Original Variant: A shorter description with limited location details.
New Variant: A bold, optimized design featuring location-specific information and a clearer user journey.

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Bluum Digital designed a sleek, modern homepage for Danckuts that prioritized a clean user experience and focused on driving appointment bookings. Key improvements included:

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Modern, Minimalist Design: A visually appealing layout with professional imagery that reflected the premium nature of Danckuts’ brand. The new design was clean, intuitive, and easy to navigate, creating a seamless experience for users.


Streamlined User Flow: Simplified navigation ensured that visitors could find the information they needed quickly and move efficiently toward booking an appointment.


Focused Call-to-Action (CTA): A prominently placed, highly visible “Book Now” button became the focal point of the page, encouraging immediate action.

Danckuts
Mens Hairkutting

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