Danckuts Increases Net-New Customers by 155% YoY Through Digital Efforts
Seeking to gain deeper insights and optimize their marketing efforts, Danckuts partnered with Bluum Digital to prioritize comprehensive measurement and tracking initiatives.
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Embracing non-last click attribution and a robust lead scoring system, they witnessed a dramatic 40% QoQ improvement in lead volume. This data-driven shift not only bolstered conversions but also unlocked significant revenue growth.
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The Challenge
Danckuts, an elite men's barbershop, used the Google Ads suite as well as Facebook & Instagram marketing to fuel mega growth to their business through net-new customers, allowing them to open 2 new locations in the Southern California Region.
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Danckuts had been running digital ads prior to working with Bluum Digital, however, their measurement, tracking, and audience optimization spared room for opportunity. Danckuts wanted to fill their seats with net-new visitors, while also keeping their current customer base loyal and coming back for more.
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Pain Points
Inaccurate Performance Measurement: Difficulty in accurately gauging the effectiveness of individual campaigns and channels, leading to misallocation of resources.
Unclear Conversion Pathways: Lack of understanding which touchpoints influenced conversions, making it difficult to replicate successful strategies.
Lack of Agility: Inability to quickly adapt to changing market trends and customer behavior due to limited data-driven adaptability.
These pain points highlight the limitations of relying on traditional marketing methods without a comprehensive data-driven approach. By addressing these issues through the partnership with Bluum Digital, Danckuts was able to achieve significant improvements in lead generation, conversion rates, and ultimately, revenue growth.

Zac Reese,
Founder, Danckuts
"Working with the Bluum Digital team has been nothing but easy results. They are truly thought-leaders in the space, and we are confident that anything they bring to the table is with the success of our business in mind.t they had to say.”
Queue Bluum
Bluum understood that current clients behave much differently online than prospective users; thus we separated the strategy for each group and dedicated specific tactics to fill those empty chairs. This included varying YouTube messaging, tailored ad copy, and prospective Beta Testing such as Performance Max campaigns.
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Results
40% Increase in Lead Volume: The new attribution model and lead scoring system flushed out previously hidden leads, significantly expanding the pool of potential customers.
Enhanced Conversion Rates: By focusing on high-quality leads, Danckuts witnessed a notable increase in conversions, turning leads into paying customers with greater efficiency.
Significant Revenue Growth: The combined effect of increased lead volume and improved conversion rates translated into a substantial boost in revenue, exceeding Danckuts' initial expectations.
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Our Solutions
Multi-Touch Attribution: Ditching the one-touch attribution model, Bluum implemented a data-driven system that recognized the contributions of all touchpoints throughout the customer journey. This provided a more accurate picture of campaign performance and identified previously invisible opportunities for optimization.
Robust Lead Scoring System: Bluum developed a sophisticated lead scoring system that went beyond basic demographics. By analyzing website behavior, engagement metrics, and other data points, they created a predictive model that identified high-quality leads with a higher conversion potential.
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Data-Driven Optimization: Bluum Digital leveraged advanced analytics to continuously monitor campaign performance and identify areas for improvement. They A/B tested different ad copy, landing pages, and calls to action, optimizing campaigns in real-time for maximum impact.
Danckuts
Mens Hairkutting
A Subtle Plug
