Fibroid Treatment Center Drove 94% More In-Office Visits and Procedures Through YouTube Ads
TLDR;
Want the sparknotes? We got you.
50
Increase in Office Visits
%
30
Decrease in Cost / Lead
%
60
Leads Driven By New Creatives
%
Fibroid Treatment Center partnered with Bluum to turn YouTube from a passive awareness channel into a scalable driver of booked consultations and procedures. By fixing measurement, prioritizing high-value conversion events, and rebuilding YouTube campaigns around platform best practices, Bluum helped drive a 94 percent increase in in-office visits while dramatically improving efficiency across the channel.
1 | The Challenge
Fibroid Treatment Center had already found success with Google Search, but leadership knew additional growth required expanding beyond intent-based channels. YouTube presented a major opportunity to educate, build trust, and influence patient decisions earlier in the journey.
While YouTube campaigns were live, they were not driving meaningful offline outcomes. Measurement was incomplete, conversion events were misaligned with business goals, and optimization focused on surface-level engagement rather than booked consultations and procedures.
The challenge was not generating interest. It was turning YouTube into a predictable, performance-driven channel that directly contributed to in-office visits and revenue.
2 | The Pain Points
Before partnering with Bluum, Fibroid Treatment Center knew YouTube should be working harder for the business, but they could not clearly prove its impact. The channel generated activity without confidence, creating hesitation around scale and budget allocation.
Without proper conversion alignment and tracking, YouTube remained a question mark rather than a growth lever. Leadership needed clarity on what was actually driving procedures, what was being wasted, and whether YouTube could ever become a reliable performance channel.
Disconnect Between Leads and Procedures
YouTube campaigns were generating leads, but those leads were not consistently converting into consultations or procedures. Online engagement did not translate into real-world patient action.
Misaligned Conversion Priorities
Campaigns optimized toward softer actions rather than booked visits and procedures. As a result, performance looked stronger in dashboards than it did in revenue impact.
Incomplete Measurement and Attribution
Offline conversions were not properly captured or fed back into the ad platform. Without this feedback loop, optimization decisions lacked accuracy and direction.
Limited YouTube-Specific Strategy
YouTube Ads require a different approach than search or social. Without platform-specific structure, automation, and creative discipline, campaigns were difficult to scale.
Untapped Audience Potential
Targeting lacked precision and failed to fully reflect the behaviors, concerns, and intent of women actively researching fibroid symptoms and treatment options.
Creative That Converts
Creative for YouTube focused on education, reassurance, and authority. Bluum developed video assets that addressed patient concerns, explained treatment options, and built trust before the appointment decision. New creative followed YouTube best practices to capture attention early and guide viewers toward taking the next step.
Creative That Converts
The new landing pages showcased the center’s advanced procedures, simplified the consultation process, and provided clear calls to action that encouraged visitors to book directly online or call for more information.
The Huumans
Behind The Work
Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.
Every win starts with the people who make it happen.
Here’s the team that brought this one to life.
Ally Michelle
Executive Sponsor
Ally stayed close to the partnership from start to finish, providing executive oversight, helping remove roadblocks, and keeping the work aligned with the client’s bigger business goals.
Landon Chung
Sr. Account Lead
Landon served as the main point of contact and project quarterback. They guided communication, managed timelines, and made sure every piece of the partnership stayed on track and on brand.
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Harrison Beck
Design Lead
Harrison shaped the visual direction of the work by translating goals and audience insights into creative that captured attention and drove action.
A Subtle Plug
Fibroid Treatment Center; The leading fibroid center in SoCal
Servicing:
Southern California
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Bluum approached YouTube as a performance channel, not just an awareness tool. The focus was on aligning platform mechanics with real business outcomes, ensuring every dollar spent worked toward driving consultations and procedures.
By rebuilding the account around conversion priorities, audience intent, and automation, Bluum turned YouTube into a reliable contributor to patient growth.
3 | The Results
The partnership between Fibroid Treatment Center and Bluum transformed YouTube into a scalable growth engine with measurable offline impact.
94% Increase in In-Office Visits and Procedures
By prioritizing high-value conversion events, YouTube campaigns began driving real patient actions rather than surface-level engagement.
3,800% Increase in YouTube Conversions Year Over Year
With proper setup and optimization, YouTube performance scaled rapidly, uncovering a channel that had previously been underutilized.
67% Decrease in Cost Per Lead
Smart Bidding and automation dramatically improved efficiency, allowing Fibroid Treatment Center to acquire more qualified leads at a lower cost.
Creative Drove the Majority of Growth
New video assets accounted for 94 percent of new leads, validating the importance of platform-specific creative strategy.
A Repeatable YouTube Framework
What began as an experimental channel became a predictable system for driving patient growth beyond search.
4 | The Solutions
Bluum rebuilt Fibroid Treatment Center’s YouTube Ads strategy with one clear objective: drive in-office visits and procedures, not just video engagement.
The first step was restructuring the account around the correct conversion priorities. Campaigns were optimized specifically for high-value offline actions, ensuring YouTube learned from outcomes that mattered to the business rather than surface-level interactions.
Smart Bidding was implemented to allow Google’s YouTube algorithms to optimize in real time based on conversion likelihood. This shifted performance from manual guesswork to data-backed automation, dramatically improving efficiency and lowering cost per lead.
Audience strategy was refined to reach women actively researching fibroid symptoms, treatment options, and next steps toward care. Targeting combined in-market signals, custom intent audiences, and behavioral indicators to ensure ads reached viewers with real medical intent, not passive interest.
Creative execution followed YouTube Ads best practices. New video assets were developed to capture attention early, establish medical credibility, and educate viewers before asking for action. Messaging focused on reassurance, expertise, and clarity around treatment, helping bridge the gap between awareness and appointment readiness.
Finally, Bluum implemented proper measurement and offline conversion tracking so YouTube could learn from real-world outcomes. In-office visits and procedures were fed back into the platform, closing the loop between ad exposure and patient action and enabling continuous optimization at scale.
