CAV Integrated Home Built a Modern Brand and Drove a 10X ROI Through Rebrand and Lead Generation
TLDR;
Want the sparknotes? We got you.
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ROI In Two Quarters
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25
Sales Phone Calls QoQ
%
650
Yelp Leads Through Ads
%
CAV Integrated Home partnered with Bluum to navigate a high-stakes rebrand while continuing to scale lead generation. By protecting legacy demand, building awareness for the new brand, and launching a full-funnel paid media strategy with proper measurement, Bluum helped CAV turn a risky transition into a growth catalyst. In just two quarters, CAV achieved a 10X return on investment while increasing engagement, calls, and high-intent leads across multiple channels.
1 | The Challenge
CAV Integrated Home had spent more than twenty years building trust and recognition under its previous brand. As the business evolved into a modern, full-service home integration provider, leadership knew their brand needed to evolve with it.
The challenge was timing and risk. A rebrand meant resetting market recognition while competitors continued to capture demand. Longtime customers still searched for the legacy name, while new prospects had no familiarity with the refreshed identity. Without the right strategy, CAV risked losing momentum during a critical transition.
At the same time, the business was not willing to pause growth. The rebrand needed to do more than update visuals. It had to actively drive demand, protect existing traffic, and prove ROI quickly.
2 | The Pain Points
A rebrand introduced complexity across every marketing channel, and CAV needed a plan that balanced brand evolution with performance.
Brand Confusion
Existing customers continued searching for the legacy brand name, creating a risk of lost leads and misattribution if the connection between old and new was not clearly established.
Awareness Gap
The new brand entered the market without built-in recognition. Awareness needed to be built from the ground up without sacrificing lead volume.
Pressure to Perform
Rebrands are costly and resource-intensive. Leadership needed to see measurable results quickly to validate the investment.
Fragmented Channels
Search, social, and local platforms were all in play, but without a unified strategy, it was difficult to tell which efforts were driving real growth.
Attribution and Measurement Risk
With multiple channels driving demand, accurate tracking was essential to prove ROI and guide optimization decisions.
Queue Bluum
Bluum acted as a strategic partner throughout CAV’s rebrand, guiding both brand positioning and performance marketing. The focus was not just on visibility, but on building a cohesive system that captured demand at every stage of the customer journey.
By unifying search, social, and local platforms under one strategy, Bluum ensured CAV showed up consistently wherever customers were searching, researching, or ready to convert.
3 | The Results
he partnership between CAV Integrated Home and Bluum turned a potentially risky rebrand into a measurable growth win.
10X Return on Investment
Across Q4 2025 and Q1 2026, CAV achieved a 10X ROI across all marketing efforts. The rebrand was validated not just creatively, but financially.
27% Increase in On-Site Engagement
Visitors spent more time engaging with the refreshed brand experience, signaling stronger alignment between messaging, design, and user intent.
50% Quarter-Over-Quarter Increase in Phone Calls
Higher intent traffic and clearer messaging drove a significant lift in inbound calls, indicating stronger conversion quality.
7X Increase in Yelp Leads
Expanding into high-intent local platforms delivered a steady stream of qualified leads from customers ready to take action.
Sustained Momentum During Rebrand
Rather than slowing growth, the rebrand accelerated it. CAV retained legacy demand while successfully scaling lead generation under the new identity.
4 | The Solutions
Bluum built a full-funnel growth strategy designed to protect existing demand while scaling awareness and conversions for the new brand. Google Search campaigns captured branded searches tied to the legacy name while introducing the refreshed identity through non-branded and service-based keywords.
Performance Max campaigns expanded reach across Google’s full ecosystem, using strong creative and clean conversion data to drive efficient acquisition. Meta campaigns supported brand awareness and retargeting, reinforcing trust and familiarity while pushing high-intent users toward conversion.
Yelp Ads were introduced to dominate a high-intent local services platform, generating consistent lead flow from customers actively seeking home integration services.
All efforts were supported by accurate measurement and attribution, ensuring every channel could be evaluated against real outcomes. Campaigns were structured by intent level, aligning messaging to awareness, consideration, and conversion stages so customers received the right message at the right time.
A Subtle Plug
CAV Integrated Home; Mastering the Art of Immersive Living
Servicing:
Bluffton, Hilton Head, Beaufort, and Savannah
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Behind The Work
Great results don’t come from systems alone, they come from the people behind them.
Each Bluum partnership is backed by a cross-functional team that blends strategy, design, and leadership oversight to move fast and think smart.
Every win starts with the people who make it happen.
Here’s the team that brought this one to life.
Ally Michelle
Executive Sponsor
Ally stayed close to the partnership from start to finish, providing executive oversight, helping remove roadblocks, and keeping the work aligned with the client’s bigger business goals.
Liz Hamed
Account Strategist
Liz owned the day-to-day execution. From campaign builds and reporting to ongoing optimizations, they kept performance sharp and ensured results stayed consistent.